VOLUME 1  ISSUE 3                                                                                                                     JUNE 6, 2007

BLU-RAY REPLICATION NOW AVAILABLE!

Did you know?

The principals of Sonarus Evolved have produced over ONE BILLION discs in their careers in the Optical Media Industry?

Its here!  Blu-ray Replication!  Through association with Sony, Sonarus Evolved announces today the availability of Blu-ray Disc Replication services.

The new super format of the optical disc industry is taking off, and many major studios have picked the format over HD.  While there is still a major format war brewing between Blu-ray and HD, and it is uncertain still at this time which format will prevail.

That didn't stop us from moving forward with Blu-ray and the Sony product.

Blu-ray, also known as Blu-ray Disc (BD), is the name of a next-generation optical disc format jointly developed by the Blu-ray Disc Association (BDA), a group of the world's leading consumer electronics, personal computer and media manufacturers (including Apple, Dell, Hitachi, HP, JVC, LG, Mitsubishi, Panasonic, Pioneer, Philips, Samsung, Sharp, Sony, TDK and Thomson). The format was developed to enable recording, rewriting and playback of high-definition video (HD), as well as storing large amounts of data. The format offers more than five times the storage capacity of traditional DVDs and can hold up to 25GB on a single-layer disc and 50GB on a dual-layer disc. This extra capacity combined with the use of advanced video and audio codecs will offer consumers an unprecedented HD experience.

While current optical disc technologies such as DVD, DVD±R, DVD±RW, and DVD-RAM rely on a red laser to read and write data, the new format uses a blue-violet laser instead, hence the name Blu-ray. Despite the different type of lasers used, Blu-ray products can easily be made backwards compatible with CDs and DVDs through the use of a BD/DVD/CD compatible optical pickup unit. The benefit of using a blue-violet laser (405nm) is that it has a shorter wavelength than a red laser (650nm), which makes it possible to focus the laser spot with even greater precision. This allows data to be packed more tightly and stored in less space, so it's possible to fit more data on the disc even though it's the same size as a CD/DVD. This together with the change of numerical aperture to 0.85 is what enables Blu-ray Discs to hold 25GB/50GB.

Blu-ray is currently supported by more than 180 of the world's leading consumer electronics, personal computer, recording media, video game and music companies. The format also has broad support from the major movie studios as a successor to today's DVD format. In fact, seven of the eight major movie studios (Disney, Fox, Warner, Paramount, Sony, Lionsgate and MGM) are supporting the Blu-ray format and five of them (Disney, Fox, Sony, Lionsgate and MGM) are releasing their movies exclusively in the Blu-ray format. Many studios have also announced that they will begin releasing new feature films on Blu-ray Disc day-and-date with DVD, as well as a continuous slate of catalog titles every month.

We are very excited about the advances made in the Optical Media industry and the introduction of Blu-ray as an alternative and far reaching format.  For more information, -contact your sales representative by calling toll free 888-757-3472 or email sales@sonarus.com

FTPSender Update

Sonarus has developed a custom application called FTPSender which is an easy to use program that helps you to transfer your artwork and masters directly to Sonarus' secure server.

Version 1.0 was welcomed by many of our clients as a "no mess" - "no fuss" alternative to FTP programs, user names, and passwords.  Once installed, FTPSender automatically sends your selected files to our server without any need for you to do anything but drag your files to the FTPSender window and click "Send."

This application is available only for Microsoft Windows users at this time, and is free for use to all of our clients and prospects.  Please download the latest version by clicking here.

Sonarus has one of the only, but the most comprehensive order tracking system in the Optical Media Industry called OPTICS which stands for Online Production Tracking and Inventory Control System OPTICS is the 14 year dream-child of the founders of Sonarus.

Before the internet, OPTICS was already born with the intent to deliver the only real time data and information to customers of then Vertical Development Corporation.  Vertical was a leader in floppy disc duplication, packaging, and printing.  At that time, in 1994, the system was written such that customers could log into OPTICS via high speed modems over telephone lines!

For many years, it reigned as the ONLY system of its type, and has undergone hundreds of thousands of lines of code transformations over the last decade plus to make it one of the most comprehensive information delivery system known to the Optical Media industry, and is one of the most powerful tools that Sonarus offers its clients today!

If you are a current customer of Sonarus, and do not know about OPTICS, we haven't done our job and bragged enough about it!  Contact your sales representative today to get your login so that you can track your current and past jobs, see accounting info such as past invoices, have access to your inventory, and preview all of your artwork from any job you have done with Sonarus to date!  These are just a few of the dozens of features OPTICS has to offer! 

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